Digital Marketing

Pramodini web services is a brand builder. From creating a suitable platform, to constant work, leads to push you forward in the queue. Whatever marketing goals you have – Brand Exposure, Lead Generation, Website Traffic, We are here to help you. Team specializes in Search Engine Optimization, Social Media, Pay-per-click, Influencer Marketing and more,that helps to give neck to neck competition to your field. Team specializes in Search Engine Optimization, Social Media, Pay-per-click, Influencer Marketing, and more. Our talented web site designers, graphic artists, content writers, programmers, and digital marketing experts all dedicated to establish the brand and increase the brand value. Our key areas in digital marketing:

Search Engine Optimization (SEO)

Search engine optimization includes many factors from keywords within your content to links to your website around the web. It includes both On-page and Off-page SEO. On-page SEO refers to the steps you take on your own website to boost your SEO. Off-page refers to the relationships you make and actions you take outside of your website to fuel SEO.

SEO trends change as algorithms change to fit user needs. In this way, SEO is never about building a website for the sole purpose of ranking high on a list results. At its core, SEO is about crafting the best possible website for your user. If you stay on top of SEO trends, you’re that much closer to more visibility online and traffic to your site.

SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.

Search Engine Marketing and Pay-Per-Click Advertising (PPC)

Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience. This system is a great example of how the different types of digital marketing bleed into each other to form a complete digital marketing strategy. In this example, SEM overlaps with social media marketing.

Social Media Marketing (SMO)

By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.

Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing. Most everyone benefits from social media marketing, but B2C companies stand to gain the most. Pay attention to what your target audience talks about on social media. Engage in the conversation. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares equate to free advertising for you.

Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing Last, share your content across all of your social media platforms for maximum exposure and feedback. Every image or perception attached to your brand, whether true or false, holds value. In a digitized world, it’s every company’s job to maximize positive user experiences and reduce customer pain points online.

Through the publication and distribution of authentic, informative marketing assets like blogs, videos, white papers or infographics, you multiply digital touchpoints across every stage of the buyer journey: If someone has a question, they come to you, That’s why content marketing exists – to serve prospects and customers the most relevant and memorable experience they can find on the web. Stay away from fluff pieces. Think about how much content a user comes by every day. Creating relevant, quality content helps you stand out and boosts your SEO.

Affiliate Marketing

Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

Affiliate Marketing is a performance-based marketing system that basically involves four distinct elements: the merchant, the affiliate, the consumer and the network.

The network, also called program or platform, acts as an intermediary between the merchant and the affiliate. The network is completely digital and requires varying levels of involvement from both the merchant and affiliate.

Influencer Marketing

Influencer marketing is a relationship between a brand and an influencer. Influencer marketing uses people with an enormous online reach considered experts by your target market to drive traffic and sales.

Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product. Social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.

Email Marketing

Email has become one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second. These numbers are gigantic, but not surprising when you consider how important the mail in all forms has been throughout history.

Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.

Email is a remarkably flexible tool that can accommodate a wide range of messages. Ads can be quite simple, or they can be flashy, multimedia packages. The aesthetic of the ad will depend on the company and the product for sale. Some ads are only text while others include images, video, and long lists of links. The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company. People who opt-in to your email subscription prove more likely to become active buyers.

Viral Marketing

Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.

Mobile Phone Advertising

Each types of digital advertising is possible on mobile device. Mobile device software has improved rapidly over the past decade. Today, cell phones are practically a necessity in daily life. With this in mind, many marketers are realizing the benefits of mobile advertising to help keep their campaigns relevant to their target audience. These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.